We use cookies to ensure that we give the best experience on our website. By continuing to use this site, you agree that we will store and use cookies on your device. You can revoke your consent at any time by deleting your saved cookies. Read more

New #ClimateChangedMe campaign sounds a global alarm: “The climate crisis is here, and we need to act now.”

The International Federation of Red Cross and Red Crescent Societies (IFRC) launched today an innovative campaign showcasing the impact of climate change on people’s lives across the globe. The campaign, #ClimateChangedMe, takes a twist on a typical “self-help” book and presents climate change as the “ultimate life-changing experience”.

Ahead of the campaign launch, the IFRC has gathered over 100 voices from community members, volunteers, and activists, also including Greta Thunberg and Fridays for Future. During short video clips, people describe how the climate crisis has already impacted their lives and ask the question: “Climate changed me. Will my story change you?”. In the run-up to COP26, the user-generated campaign will continue to gather stories, which will be collated and released as an e-book.

Speaking about the #ClimateChangedMe campaign, Greta Thunberg said:

“The climate crisis isn’t some unknown problem we can postpone. It is here now and has already had catastrophic impacts on people’s lives. In every region of the world, people are already feeling the impact of climate change on their daily lives, but those living in the most affected areas are being disproportionately hit, despite being the ones contributing to it the least. We want this campaign to spread awareness and inspire people to get involved, talk to and put pressure on their leaders.” 

The climate crisis has slipped down the global agenda as nations battle to curb the spread of COVID-19 and minimize its immediate and long-term impacts on health and economies. Since the start of the pandemic, extreme-weather events have affected the lives of more than 139 million people and killed over 17,000. The global investment in COVID-19 recovery proves that governments can act decisively and drastically in the face of imminent global threats. The same energy and action on climate change is overdue. 

Francesco Rocca, IFRC President, said: 

“Climate change is already affecting our lives and it is only going to get worse. No region in the world has been spared by the devastating impacts of extreme weather events. Ahead of COP26, we call on world leaders to make concrete commitments not only to reduce greenhouse gas emissions and meet the targets set out in the Paris agreement by 2050, but also to address the existent and imminent humanitarian impacts of climate change, investing in community adaptation, anticipation systems and local action. Every day, we are witnessing the impact of human-made climate change. The climate crisis is here, and we need to act now.” 

By 2050, 200 million people every year could need humanitarian assistance as a result of a combination of climate-related disasters and the socio-economic impact of climate change. 

Eric Njuguna from Fridays for Future said:  

“It all narrows down to a single child and that child is someone’s sibling, best friend or cousin. Fridays for future joined the #ClimateChangedMe campaign to humanize the numbers.” 

The #ClimateChangedMe campaign also showcases stories of resilience and sheds light on the role of Red Cross and Red Crescent volunteers across the world in preparing communities to prevent and adapt to climate risks.

Tev varētu arī interēsēt:

Francesco Rocca wins re-election as President of the IFRC

Mr. Rocca was elected by representatives of 192 National RCRC Societies at the IFRC’s  23rd General Assembly.

Project “EvRe – Evacuation Ready” activities in May, 2022

30.05 2022 Projects
On 3 and 24 May, 2022, a meeting of the coordinators of the project "EvRe - Evacuation Ready" took place.

LatRC is implementing the international project “EvRe – Evacuation Ready”

24.03 2022 Projects
The Latvian Red Cross (LatRC) together with the Finnish RC (main coordinator), the Lithuanian RC and the Estonian RC have been implementing the European Union-funded project “EvRe – Evacuation Ready” since January 2022. Baltic states Estonia, Latvia and Lithuania as well as Finland are geographically situated in the eastern coast of the Baltic Sea. Population …

Help us to help Ukraine!

You can make a donation by bank transfer and by calling to a donation number.

Happy Holiday Season!

23.12 2021 Social support
Have a great, peaceful heartwarming Holiday Season!

Italian army and Italian Embassy in Latvia supports children living in social centers of Latvian Red Cross

The money has been collected by the "Former Bersaglieri Association – Campania section" with a contribution of the Embassy of Italy in Latvia.