Delivering aid when every second counts: how Adyen and the Red Cross and Red Crescent Movement are making a global impact

Imagine standing at the checkout, about to complete your purchase. What if, with just one click, you could help deliver life-saving aid to those in crisis? Thanks to a new global partnership between Adyen, leading global financial technology platform that helps businesses optimize their payment experiences, and the International Red Cross and Red Crescent Movement, this is now possible. When disaster strikes, customers across the globe will have the option to make instant, direct donations at the final step of their purchase, guaranteeing that essential aid is swiftly delivered to those in need.

Helping faster, together
When disaster strikes—whether an earthquake, hurricane, or conflict—speed is everything. The Red Cross and Red Crescent Movement is always among the first to respond, providing emergency relief, medical care, and essentials like food, water, and shelter. But they can’t do it alone. That’s where Adyen Giving comes in.

With Adyen’s seamless integration of donation options into the checkout process, customers can make a difference with just one click. No extra steps, no hidden fees—just direct support for those who need it most. This means that as fast as a purchase is made, help is on its way to people facing emergencies around the world.

Every donation goes to saving lives
Transparency and trust are at the core of this initiative. Every donation made through Adyen Giving goes directly to the International Red Cross and Red Crescent Movement, ensuring that live saving help reaches those in need as quickly as possible.

With a presence in 191 countries and millions of volunteers ready to assist at a moment’s notice, the Red Cross and Red Crescent Movement is uniquely positioned to provide aid anywhere in the world. Whether reuniting families, rebuilding communities, or offering psychological support, their work continues long after the initial crisis has passed.

What can you do?
Now, thanks to this innovative collaboration with Adyen, supporting these efforts is easier than ever. The next time you shop, your purchase can do more than just check out—it can change lives.

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